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Who made my clothes? London designer urges to dress responsibly

Friday 24th April, 2020

#WhoMadeMyClothes? #WhatsInMyClothes? Fashion Revolution Week 2020 will shine a light on the steps needed to bring about revolutionary change at this pivotal point in the history of the fashion industry. Now, more than ever before, the industry is coming under increasing scrutiny and millions of people around the world are expected to participate in Fashion Revolution Week as it moves online 21 – 26  of April. In the global fight against the COVID-19 pandemic, it is crucial to keep in mind the people who stand behind the products we consume.

London based fashion brand JAN SI STUDIOS, despite unprecedented times, launches a new collection this week - exquisite bridal wear, masterful of technique, with sustainability at heart.

On a beautifully circular journey, the collection is photographed at Nottingham’s Cluny Lace Mill – with Cluny lace used across the designs. Built in the 1880’s, the last factory of its kind left in the UK, the mill is a place where traditions are kept alive and solid craftsmanship retains beauty and importance. 

JAN SI STUDIOS from JAN SI STUDIOS on Vimeo.

This sentiment, transformed into modernity by JAN SI STUDIOS, sees pleated dresses, loosely structured blazers and flowing silks write a sophisticated story of past, present and future. As a contrast to today’s on-the-go lifestyles, a forever switched on digital age, mass-production and excessive consumption JAN SI STUDIOS invites us to enjoy traditions and a slow lifestyle. 

SIGITA JANELIONYTÄ–, the founder of the fashion brand, says that masterful sewing techniques, sustainable fabrics and responsibility are the main features of new collection. “I encourage brides’ curiosity and invite them to learn the story behind their chosen key pieces. It is important to ask where, under what conditions, what materials were used and who made our clothes. The modern woman is asking for transparency, and we are here to answer without limiting style or creativity. Celebrating craftsmanship and thoughtful fashion – this is my motto," says the London-based designer. 

Fashion Revolution is the world’s largest fashion activism movement, founded after the Rana Plaza factory collapse in Bangladesh on 24 April 2013. Fashion Revolution campaigns for a clean, safe, fair, transparent and accountable fashion industry through research, education, collaboration, mobilisation and advocating for policy change. 

Whilst people are in isolation, they are more able and willing than ever to join the online community of fashion revolutionaries and amplify their voices by speaking up together. As in past years, Fashion Revolution will call on citizens to ask #WhoMadeMyClothes? and demand that fashion brands protect the workers in their supply, especially during this unprecedented global health and economic crisis.

Find more about Fashion Revolution week: www.londonglam.co.uk/fashion-revolution-week

You can view the Jan Si Studios collection at:

Instagram @jansistudios
Photo: @renston
Model: @pakstyte
HMUA: @beautybyausra
Video: @zachgracefilms
Style: @jansistudios

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