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Summer of Love. Chelsea in Bloom Floral Festival in London

Wednesday 23rd May, 2018

There is no better way to celebrate the start of summer than visiting Chelsea in Bloom, Chelsea’s prestigious annual floral art show.

Where: Chelsea
When: Until Saturday May 26 2018
Tickets: Free
I: www.chelseainbloom.co.uk 


​Chelsea has been struck by Cupid’s arrow, with beautiful floral creations covering the area. There are two ways to explore Chelsea in Bloom. Take in all the sights at your leisure with a selfguided tour of the area using this map. Or why not enjoy being chauffeured in an exclusive Chelsea in Bloom rickshaw? All rickshaw tours depart from Sloane Square and are complimentary, running each day from Tuesday 22 May to Saturday 26 May, on the hour and half past the hour from 10.30 to 5.00pm. Please visit the Information Point to schedule your trip.

SHARE THE LOVE
After penning your best wishes to the Royal couple (don’t forget to post them in the giant love heart at Duke of York Square), visit the ‘LOVE’ sign to pick a beautiful flower and make a donation to Sentebale, a charity founded by Prince Harry, along with Prince Seeiso of Lesotho, following his gap year to the region in 2004. Sentebale helps the most vulnerable children in Losotho and Botswana to build a brighter future, working with local grassroots organisations to help victims of extreme poverty and the HIV/Aids epidemic – making a big difference to these young lives.

WHAT IS CHELSEA IN BLOOM?
The world class alternative floral art show is back, this year for its 13th Anniversary. Produced by Cadogan in association with the Royal Horticultural Society (RHS), it will transform the streets of Chelsea from the 21 to 26 May with breath-taking floral displays. The annual competition has grown dramatically each year with Chelsea’s best retailers, restaurants and hotels adorning themselves with creative designs to compete for the coveted awards.

WHAT IS THE THEME THIS YEAR?
This year’s theme is ‘Summer of Love’, inspired by the Royal Wedding and the 60’s/70’s cultural revolution – from the Palace to the King’s Road! The competition showcases floral displays reflecting the participating retailers’ interpretation of the theme in their own unique style. Last year’s ‘Best Floral Display’ winner, Hackett, set the benchmark high along with other award winners Kiki McDonough, Rag & Bone and Smythson all ‘Highly Commended’, Tom Davies for the ‘Innovation’ award and Club Monaco who won ‘People’s Champion’.

HOW ARE THE WINNERS CHOSEN?
The displays will be judged by an expert panel, with winners announced on Tuesday 22 May. The People’s Champion Award will be chosen by open voting via this website – voting will go live on Tuesday 22 May, so be primed and ready! Voting will close at midnight on Thursday 24 and the winner announced on Friday 25 May.

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