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Strike a pose. Join The LFW digital catwalk challenge

Thursday 11th June, 2020

John Lewis & Partners is collaborating with London Fashion Week to celebrate personal style and self-expression, and you’re invited! For the first time ever, user-generated content will be shown on the official LFW schedule and this is your chance to be featured. It's also the first season that LFW is gender-neutral and fully digital.

So find your favourite outfit, a look that brings you joy and turn your home into a catwalk: strutting, posing and dancing like the front row is cheering you on.

For every entry, £5 will be donated to the British Fashion Council’s Foundation Fashion Fund for the Covid Crisis, a brilliant scheme helping the future generation of the fashion industry.

1. Prepare your video

Dust off your favourite outfit, a look that fills you with confidence. And then just share your style in any way that feels like you: catwalking, posing, even dancing.

2. Post it on Instagram

Anyone can enter by posting a video using both the hashtag #LFWCatwalkChallenge and tagging @JohnLewisandPartners on your Instagram. Just make sure your profile is set to public.

3.  Hit the deadline

Be quick, entries for The LFW Catwalk Challenge end 12pm on Friday 12th June.

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